AN INTERVIEW WITH DEPUTY GENERAL MANAGER (HR & Admin), WEST BENGAL STATE ELECTRICITY DISTRIBUTION COMPANY LIMITED

1. How do you describe yourself?
An accidental HR who predominantly prefers to play employee advocacy role with enterprise first approach. Majority of us, while opting a path for profession, are not much sure of their choice. I was no exception. During my +2 level I had a strong liking for life science and then shifted to pure science during my pass course and opted for Chemistry as my honours course in my UG level. All of a sudden I thought about doing an MBA and while opting specialization I preferred dual specialization. I did my internships in Tata Steel and came to know about progressive labour practices of that organization even before it was promulgated as law of the nation. I chose HR and kept on serving the employees, internal customers of the organization throughout the ages.

2. You moved from HR to CRM. Does your HR experience help you achieve the desired success in your CRM career?
A customer is a human in the first place. Temperament wise all customers are different just like the human being. Important is to integrate the HR practices with the expectations of customers. The role of any business enterprise depends on how first it can capture customer expectations and develop a successful model to deliver those models economically. As I said that I had dual specializations in my MBA and the portions of text covering consumer behaviour was always attractive to me. The formal education of marketing and skilling on IT helped me to adopt a career move from HR to CRM with ease. Nevertheless, HR continues to possess the most significant role in my deliberations with the customers. I see my CRM role as an opportunity to explore my learnings of marketing during my PG level.

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